Description
Full color 9 1/2″ x 13″ ad that wants to highlight the fact that only the Best kind of people work at their establishments. The headline establishes “A rain swept highway; a sudden crash; a trapped victim and The Spotlight’s On You”. The text talks about five employees of the Howard Johnson’s Commissary in Bedford, Pa driving home on a rain-swept highway when the sight of a young man frantically waving to get their attention. They stop and find that he had been an occupant in a car driven by another young man and the car had slid off the road, flipped and was upside down at the bottom of a gully with the driver trapped by a crushed roof. The Howard Johnson’s employees sent the other boy to get an ambulance and the five men crawled down the steep bank and began to work in the pouring rain. It took nearly thirty minutes of work but they were able to free the trapped driver just as the ambulance was arriving. The driver is now doing nicely and these five employees have been awarded the Howard Johnson’s Spotlight Award which is something that hundreds of other Howard Johnson’s employees have already earned. These five employees are pictured in their work clothes and the ad reminds you that this is the kind of people that Howard Johnson’s hires and tries to keep.
Source: September 18, 1964 Life magazine.
