Description
Full color 9 1/2″ x 13 1/2″ ad for their Chile that is Flavor Sealed in a can. Prominent in the picture is a bowl filled to the brim with this product and above this is the headline saying that “Here’s why more people buy Hormel Chile“. There are four ladies taking time out from their grocery shopping to offer their favorite reasons. One says that “It has more good lean beef (1/3 more than U.S. Government standard)” while another offers that “It haws that extra delicious sauce – not too hot, not too mild, just right!”. The third gives another good reason claiming that “It’s sensibly priced = a hearty main dish for two from the one pound can for about 25 cents a serving” and the fourth concludes that “No wonder it’s America’s favorite by better than 2 to 1!”.
Source: October 13, 1952 Life magazine.
