Description
Full color 10″ x 13 1/2″ ad has a picture of a happy couple riding a Honda CB 160 through a crowded city street. The man has a look of serious attention on his face while the lady sitting on the back is smiling and having a grand, old time which is what Honda wanted you to think was going to happen to any young male who purchased one of their motorcycles. The ad claims a price of about $530 for the CB 160 and, next to a smaller picture of a Yellow Trail 90, is a mention of a price of $330. The text says that they fear that their bikes may be “too reliable” taking away any reason people will have for tinkering with it and they feel that, once you buy a small Honda like one of these, you will want to stay with Honda when you trade up.
Source: April 9, 1965 Life magazine.
