Description
1973 Honda Coupe – Black & white 7 1/2″ x 11″ ad shows a young man standing next to his new coupe with the word “Onedownsmanship” at the top of the ad. The text defines the one-word headline as how when the next guy vacations in Acapulco, then you will go to Majorca. It mentions that, by having “Onedownsmanship” you can live a very rewarding life by buying down instead of trying to outdo your neighbor.
Source: September 1972 Playboy.
