Description
Black and white 9 3/4″ x 13″ ad that is for Hires Root Beer. This ad has a photo of a little boy and a little girl sharing a table in a soda shop for a Hires Root Beer. It looks like they are just about done and the boy, sitting there with his legs crossed, raises his hand and says “Check, please!”. It shows a bottle of the product sitting in front of them and the ad says that it costs “5 cents 2 Glass Size or 10 cents Family Size”. Then the ad says that “Because of the real Root Juices Hires Has A Finer Flavor than Imitation root beers”. It then says that “The different, finer flavor of Hires wins you – the reason for its superiority is that it is made with real Root Juices. Hires holds top place by its sheer superiority. One sip proves it. Order a few bottles from your grocer today or drink it at restaurants of refreshment stands. You’ll enjoy its natural, wholesome flavor”. The ad mentions the label having an “RJ” on it and says that “The R-J on the label is for your protection – a guarantee of real Root Juices in Hires Root Beer“.
Source: June 21, 1937 Life magazine.
