Description
Full color 9 1/2″ x 13″ two-picture ad for Heublein Cocktails. In the left picture of this ad there is a very somber-looking man standing there with his arms folded across his chest and a woman is standing with her back to him. The ad has the man saying “What this country needs is a good 25 cent Whiskey Sour“. In the right-hand picture the man is smiling and so is the woman behind him. She has her arms up as the man is holding a bottle of Heublein Cocktail and he is continuing to pour some into the glass as he says “It’s here! It’s Heublein!”. The text explains that “The whiskey’s already in it. Nothing to add but ice. Enjoy Heublein Cocktails at home. They taste better than plain liquor, cost less, are just as easy to serve. Martinis, Manhattans, Old Fashioneds, Daiquiris. Eleven kinds in all. Just pour on-the-rocks. Heublein Cocktails“.
Source: November 23, 1962 Life magazine.
