Description
Full color 9 1/2″ x 13″ ad for their Vodka Martini. The ad has a picture of four male hands and one female hand raised upwards. The one male hand is holding a bottle of Heublein 11-to-1 Vodka Martine Cocktail and the other four hands are holding up different kinds of glasses of, what is assumed to be, martinis. The caption says “Martini drinkers of the world, arise” and “The 11-to-1 Martini is here!”. The text assures us that the contents are “11 parts Smirnoff vodka to one part Heublein vermouth” so it is ready, right from the bottle and that “you wouldn’t want it dryer” and that you “Couldn’t get it smoother!”.
Source: May 8, 1964 & May 22, 1964 Life magazine.
