Description
Black and white 6 1/4″ x 13″ ad that showcases some of their tackle. The ad headline assures us that “fishing is catching with Heddon tackle” and there is a picture of a man holding up a string of fish to prove the point. The ad has a picture of their No. 1 Pal Spook Solid Glass rod ($25.00) and says that it came in 4, 4 1/2, 5 and 5 1/2-ft lengths. The mention is made of the fact that four other Pal Spook rods were available at prices ranging from $7.95 to $22.50. There is also a picture of the Pal reel which it says is a perfect match for their Pal Spook rod. The ad mentions three of these reels available; the P41 Standard for $13.75, the P41L Lightweight for $27.50 and the P41N Narrow Frame for $13.75. The ad does include more explicit information about these products than what I have mentioned. This ad is taller than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: 1952 Sports Afield Fishing Annual.
