Description
Black and white 5″ x 10 1/4″ ad for the Hasselblad Camera that is 15 Cameras in One. The ad says that “The Hasselblad idea…it’s 15 cameras in one”. It says that “The famous Swedish 2 1/4 x 2 1/4 Single Lens Reflex with interchangeable lenses and film magazines. Sets up for virtually every shot known to photography in 2 seconds”. Then it shows the “New Model – the 500 C“. This “Now includes SynchroCompur shutter and automatic diaphragm in every lens, with coupled EVS system. Diaphragms close automatically to preset openings when you shoot. Precision Zeiss Lenses include Standard Planar 80mm F:2.8 Distagon Wide Angle 60mm F:5.6 Long Focal Length 150mm F:4.0, and Sonnar Telephoto 250mm F:5.6”. Then, lastly, it says that they have “Interchangeable Film Backs” which “enable you to switch from black and white to color at will, without finishing roll first. Cut film holder and superslide magazine (2 1/4 x 1 5/8) also available. The Hasselblad with Standard 80mm Zeiss Planar Lens is priced at $480.50. Write today for literature and name of a dealer nearest you”.
Source: July 1958 Holiday.
