Description
Black and white 9 3/4″ x 13 1/2″ ad for the Hartford Homeowners Policy. This ad starts off with a cutout of your home, broken into four parts. It shows your home from the outside and says that it “Protects your home” and next it shows the family sitting in the living room, working, and it says “and its contents”. Thirdly, it shows a picture of somebody who has fallen and it says that it “Covers personal liability” and then it shows the father, smiling, as he licks the envelope on the latest bill closed as it “Lets you pay by the month”. The headline says that “Now…Hartford quality home insurance…all the important protection you need in one money-saving policy!”. It then says that “Before you pay another dollar for home or property insurance, consider these simple facts”. It then gives six different notes to consider. “1. The new Hartford Homeowners Policy gives you, in one broad policy, all the basic home insurance coverage you need. 2. Many of our policyholders save up to 30% when they “package” their insurance protection. 3. It’s convenient, too. Only one policy to keep track of, one premium to pay. 4. You can pay the premium in easy monthly installments through the Hartford Premium Payment Plan 5. Your new policy can be tailored, in kinds and amounts of coverage, to fit your needs 6. This is a policy of the Hartford Group. It is backed by the Hartford’s record of proven performance – in good times and bad – since 1810″
Source: June 29, 1959 Life magazine.
