Description
Full color 9 3/4″ x 14″ ad that has a sample of a Mens and a Womans Hamilton Watch next to each other at the bottom of the page. At the top of the page is a drawing of the Statue of Liberty standing strong in cloudy skies as a storm gathers and the headline says that “We shall ride this storm through!”. This was a time eight months after the start of World War II and things looked on both sides of the war. The ad says that “There was a pioneer Christmas in America – when a lonely little band of Pilgrims knew fear and cold and hunger. There was a Revolutionary Christmas – when a nation struggling to be born almost perished at Valley Forge. There were Christmases in bitter years of civil strife and bloodshed – when brother fought brother, friend took up arms against friend. These times, too, shall pass away! America will live to know a day when boys and girls can love and marry and not be torn apart…when mothers can tuck their children into bed without an anxious look to the sky…when America will be not only the land we know and love, but a land of richer promise than man today has even dreamed. You can’t make this a normal Christmas. Families are scattered, many gifts hard to get. You may have to hunt a little harder, for instance, to find the Hamilton Watch you want most to give the one you like best. (Hamilton is busy today making wartime precision instruments.) But when you do find it, it’s doubly precious now. Like the love you give with it, it’s one of the things that endure. Like that love, too, it looks to the future – America’s future – when Hamilton Watches may again mark every shining, golden hour of peace!”.
Source: July 14, 1942 Life magazine.
