Description
Black and white 9″ x 13″ ad for their Tobacco for Pipe or Cigarette. One of the purposes of this test is to prove to the public that the smell of a Pipe Tobacco is very relevant and important to its taste. There are two pictures of a man smoking a pipe and the headline asks you to “Make this test with your pipe tobacco!”. In the first picture the man is pinching his nose as he smokes his pipe so he can only taste the tobacco, not smell it too. In the second picture he has released his nose and is smiling as he is now able to smell as well as taste his tobacco and the pleasure of it has returned. The text makes the claim that the makers of Half and Half have purposely tried to produce a pipe tobacco that has a smell that will contribute to the wonderful taste. The ad also illustrates their Telescope Tin which allows you to compress the size of the container as you use up the tobacco inside of it. This allows you to more easily reach the bottom of the tin and retrieve your tobacco.
Source: May 2, 1938 Life magazine.
