Description
Full color 9″ x 13 1/2″ ad for their Watches with consideration of giving them as gifts to graduating students. The headline announces that “Gruen presents the 1947 Class Leaders (…and what it got them)”. Over the drawing of each watch is a student in cap and gown but I will just mention the watches shown and the prices listed. Shown are the Veri-Thin Yale for $39.75, the Veri-Thin Louise for $39.75, the Veri-Thin Chatfield for $49.75, the Veri-Thin Dorcas for $49.75, the Veri-Thin Harvard for $59.60, the Corvex Coquette for $71.50, the Pan American Challenger for $71.50, the Veri-Thin Romaine for $175.00 and the Corvex Soverign for $125.00. The text mentions 70 years of being a favorite and a price range of from $33.75 to $4000.
Source: May 12, 1947 Life magazine.
