Description
Black and white 5″ x 13 1/2″ ad for Gruen – The Watch of Winners. This ad says “The Winner! – Makes new time – gets New Time Piece” and then has a picture of Wilbur Shaw and a scene from the 1937 Indianapolis 500 race. It then show The Olympiad watch and says of it that it is “a handsome, accurate Gruen for the man who requires exact second timing. Particularily favored by sportsmen, professional men, technicians and others. Yellow gold-filled $37.50. With matching link band $42.50″. The text in the ad says that “You’ll find <Gruen watches on the wrists of many of the leading figures in all lines of sports. Consistent winners themselves, they find in Gruen the consistency and class that matches their own performances. Your Gruen jeweler is featuring the “watch of winners”…in a wide selection of models and prices from $24.75…all built with the precision accuracy that has made Gruen the proudest name in Time. There’s no finer possession than a Gruen watch – and no finer gift. Buy your Gruen today. It’s the watch a winner loves”. There is a photo that shows three watches and a price list that shows prices of them. The Crest is $29.75, the Curvex Duke is $50 and the Curvex Baron is $59.50.
Source: June 21, 1937 Life magazine.
