Description
Full color 9 3/4″ x 13 1/2″ ad that has a “Before” and “After” look to it concerning Gordon’s Distilled London Dry Gin. The “Before” picture is dated “1769” and is entitled “Gordon’s Gin” and just shows a picture of a bottle of Gordon’s Gin. It explains that “England in the 18th century was content with so-so gin. Everyone, that is, but Alexander Gordon. He wanted truly dry gin. So he created his own. Gin and tonic buffs today are often heard to say, “Thanks be to old A.G.”. Biggest seller in England, America, the world”. The “After” picture says “1968: Gordon’s ‘Soho-Ho'” and has a picture of a glass of gin with a big slice of cucumber in it. The text for this says “Avast, ye gin lovers! The tart, tangy taste of tropic lime mixes sailing with London’s Dry Gordon’s Gin to create a drink refreshing as a day at sea. To 1 can of frozen Daiquiri mix, add 9 oz. Glorious Gordon’s Gin. Shake or blend well. Pour over ice. Garnish with cucumber mast. Makes 6 drinks”. At the bottom of the ad there is the question, “What will the English think of next?”.
Source: June 14, 1968 Life magazine.
