Description
Black and white 5 1/4″ x 13 1/2″ ad for their Gordon’s Distilled London Dry Gin. The first words in this ad were “No doubt about it. Drinks Never Taste Thin With Gordon’s Gin“. These words are placed right at the top of a drawing that shows a bottle of this Gin and a filled glass sitting out in front of it. At the bottom of this ad there is another round statement and it says “and here’s the reason. Gordon’s has the Advantage of Liqueur Quality & High Proof 94.4″. The ad then tells us that “Experts know that all gins are not alike. And Gordon’s has Liqueur Quality and High Proof, 94.4. That’s an important advantage. For it assures you richer flavor, velvety smoothness – drinks that never taste thin. So ask for Gordon’s when ordering gin by the bottle or the drink”.
Source: May 13, 1940 Life magazine.
