Description
Full color 9 1/2″ x 13 1/2″ ad for their new Plus-10 tire. The ad has a tread view and a side view under the headline that says “If your sights are set High…”. It is described as being the “only All-Nylon Cord passenger-car tire!” and gives Ten reasons why this tire is worth buying. These include being the only all-nylon tire, why nylon is better, safety, 26% more non-skid tread thickness, Resist-A-Skid tread, Full safety traction for life, comfort, scuff-rib, extra beauty and value.
Source: June 30, 1952 Life magazine.
