Description
GMC Pickup – Full color 9 1/2″ x 13″ ad that wants you to know that the quality of a GMC Pickup is not as expensive as you would expect. There is a picture of a Red Pickup with an assortment of captions with lines pointing to the feature they are referring to. The one that caught my attention was their claim for having a husky wood floor in the bed. The headline claims that “Most men think this GMC pickup costs a lot more than it really does. Can you blame them?” and then it spills the beans by saying that “The truth is its price is only $49 more than others.”
Source: August 24, 1965 Look magazine.
