Description
GMC 
Pickup – Black and white 7 1/4″ x 10 3/4″ ad for the fact that the “Exclusive ‘Big Truck’ Features make GMC’s the ‘Big Buys'”. There is a picture of a Dark-Colored GMC Pickup loaded down with burlap bags that is just starting to pull away from a building with two male occupants. The text explains that the GMC Farm Trucks contain features that match the ones in “GMC’s largest highway haulers”. It mentions the engines built only for truck usage, the “pillow-action springs”, the “shock-insulated cab mounting” and the “recirculating ball-bearing steering action”.
Source: November 1952 Farm Journal.
