Description
Full color 9 1/2″ x 13 1/2″ ad for their New Homogenized Spred Satin. The headline says “Now: the easiest wall paint to use…and it washes like enamel” and the ad has several pictures talking about it’s selling points while illustrating different colors that were available. They said that it was Creamy smooth – no tedious stirring, that it was the Easiest wall paint to use, It wears like enamel, washes even better, you can (painting over all of that beautiful woodwork that years later, people spent hours stripping), Most colors cover in one coat (Pictured is a roller going across wallpaper) and that Grease or “steam” can’t harm the finish.
Source: April 5, 1963 Life magazine.
