Description
Full color 9 3/4″ x 13 1/2″ ad that starts with the headline “Only Gleem – the toothpaste for people who can’t brush after every meal”. We are told that “Just one Brushing destroys decay-and-odor-causing bacteria” and it shows proof, an x-ray of an unbrushed mouth and one after one Gleen brushing. The ad shows a young group of boys that are in a baseball team eating just after a game. They are at a stand where they are shoveling down hot dogs, hamburgers, bread sticks and drinking milk. This would be one of those times where no one could expect them to brush after every meal. The ad says “Can you – or your family – always take time to brush after meals, even though its best? Then use Gleem, the toothpaste that meets this modern problem. Just one Gleem brushing destroys most bacteria. That’s how Gleem with exclusive GL-70 gives added resistance to decay…and protects most people against mouth odor all day. You’ll discover youngsters love Gleem’s flavor so much it’s easy to get them to brush regularly. That’s why so many families use only Gleem – it’s the toothpaste for people who can’t brush after every meal”.
Source: April 8, 1957 Life magazine.
