Description
Full color 9 1/2″ x 13 1/2″ ad for Gleem Toothpaste with GL-70. This ad has a photo of what I would guess to be a bus driver sitting at a counter eating his lunch and he is quoted as saying that “I can’t brush after every meal, so I depend on Gleem“. The headline for the ad claims that “Here’s why your family should be among the millions who use ONLY GLEEM…the toothpaste for people who can’t brush after every meal”. It then says that “Just One Brushing destroys decay and odor-causing bacteria” and it shows some before and after proof. It then asks “How many of you can always take time to brush after meals, even though it’s best? Then use Gleem, the toothpaste that meets this modern problem. Just one Gleem brushing destroys most bacteria. That’s how Gleem with exclusive GL-70 gives added resistance to decay…and protects most people against mouth odor all day. Youngsters love Gleem’s flavor so much it’s easy to get them to brush regularly. That’s why so many families use only Gleem – it’s the toothpaste for people who can’t brush after every meal”.
Source: November 19, 1956 Life magazine.
