Description
Full color 9 3/4″ x 13 1/4″ ad that talks about their new Gleem Toothpaste with GL-70. There are four pictures at the top of the page that show people eating, not brushing their teeth. The words between the two rows tells us that “Here are some of the many people who can’t always brush after meals…they’ve made Gleem the fastest-growing toothpaste in the U.S.”. The headline, beneath the bottom two pictures, tells us that the “New Gleem Toothpaste for people who can’t brush after every meal” just might be the way to go. It then tells us that “Just one brushing destroys decay and odor-causing bacteria!”. Then, the ad tells us, that “If you can’t brush your teeth after meals, even though it’s best, you should change to Gleem, too. One Gleem brushing destroys up to 90% of bacteria (major cause of decay)…protects most people against mouth odor all day. Gleem‘s flavor is so wonderful even youngsters like to use it regularly! And for children, regular after-meal brushing is a proven way to reduce decay”.
Source: December 5, 1955 Life magazine.
