Description
Four color 9 1/2″ x 13 1/2″ ad for their two types of Razor Blades, the Thin Blade and the Blue Blade. The top part of the ad is for the regular Thin Blade and shows a happy man with his face lathered up and running his razor across his face. The headline says “Easy…Refreshing…Double-Quick Shaves with this new Gillette Blade at 1/2 Price” and mentions a price of 4 for 10 cents or 8 for 19 cents. The bottom part of the ad, the one dedicated to the Gillette Blue Blade has a picture of a clean-shaven man having a woman run her fingers across his cheek as she cuddles against his chin. The headline here says that “Naturally…You Men who want utmost Shaving Luxury demand the Gillette Blue Blade“ and the ad claims that it “Outsells any other Razor Blade” while priced at 5 for 25 cents.
Source: May 22, 1939 Life magazine.
