Description
Full color 8″ x 11″ ad for George Dickel Tennessee Sour Mash Whisky. This ad has three bottles shown, each facing a different way so that all sides of the label are visible. The headline says that “We do a thing or two that might make you move from bourbon”. The text then continues by saying that “George Dickel has a very special gentleness because we do things even the best bourbons don’t. We age our mash a full 24-hours before fermentation. Mellow our whisky through 10 feet of charcoal. Then, for extra clarity and extra mellow flavor, we filter our whisky – cold – before and after aging. George Dickel Tennessee Sippin’ Whisky. It’s made to be sipped, not gulped. we’re the other one from Tennessee”.
Source: May 1970 Playboy.
