Description
Three color 9 1/2″ x 13 1/2″ ad with George Burns and his wife Gracie Allen for Purolator Oil Filters. In this ad we see a picture of the couple with looks of amazement and disgust on their faces as the mechanic holds up the old style oil filter that is covered in “more than 2 lbs of sludge and abrasives”. Gracie leans back to George and says “Ooooh George – that horrible stuff in our car?”. The ad has a four-frame cartoon that shows the conversation these three people supposedly had where the mechanic explained what had happened to their engine, comparing the oil filter to the filter tip on their cigarette, which causes George and Gracie to suggest changing the filter to which the mechanic insists on a new Purolator.
Source: May 3, 1952 Saturday Evening Post.
