Description
Full color 9 1/2″ x 13 1/2″ ad discusses another way that the improvements that General Motors had developed in peacetime have been used to make a difference in war. The ad has a picture of a little girl sifting flour and she has turned around to look at the reader with a startled look on her face. The headline says “Take two cups of copper flour” and the text indicates that this recipe is what has startled the little girl. It continues by talking about the powdered metal technology that General Motors has developed over the years and how, being used in wartime production, is saving time, money and, inevitably, lives. It claims to have contributed to “the full life we lived in prewar times” and “it will provide more and better things for more people in the coming years of peace”.
Source: September 18, 1944 Life magazine.
