Description
Full color 9 3/4″ x 13″ ad that says that General Motors cars are proved all around. The top headline says that “We prove the reverse gear the long, hard way, too: by taking the equivalent of a trip from Detroit to Toledo, Ohio — backwards and uphill”. The text below this says that “Day after day, time and time again throughout our Durability Run, a driver lets a car like this Chevrolet Impala Super Sport run down a steep hill, brakes, shifts into reverse and accelerates up the same hill backwards. Then he plunges back into the annual three-month routine of well-calculated torture at our proving ground in Michigan. The reverse-gear testing is an important part of a thorough program – which, by the time it’s all over, puts fleets of cars through what it would take you years to put just one of them through. Then the cars are taken apart and set out on long tables to be carefully examined. But the Durability Run, tough as it is, is just one example of how we prove our cars the long way, the hard way, the right way. All year long. Because this is what makes GM cars worth more to you – when you buy one and, very likely, when you trade it in”.
Source: April 20, 1965 Look Magazine.
