Description
Black and white 9 3/4″ x 13 1/4″ ad for the General Electric 18-lb Extra Capacity Dryer. The ad headline says that you could “Gain 6 pounds and save $10.00” and, before you think that somebody’s weight-loss program has gone bad, read the rest of the ad. It says that if you “Buy a new General Electric 18-lb Extra Capacity Dryer between now and Oct. 16th, 1971, and here’s what’ll happen. First, you’ll get a model that holds up to 6 more pounds of dry wash that a regular-sized 12-lb. dryer. Second, you’ll get a $10 refund. Just present the completed coupon to your participating GE dealer and have him validate it. Then send it, along with your warranty card, to your General Electric District Office. In no time, you’ll be $10 ahead. But, what’s more important, you’ll be one dryer ahead. A dryer that, along with holding almost 50% more dry wash than a regular-sized model, has a lot going for it”.
Source: October 1, 1971 Life magazine.
