Description
Full color 9 1/2″ x 13 1/2″ ad for their Color Styled Portables. The ad shows a couple arriving at the beach, each with their own General Electric Portable. There are four different models shown in this ad: the Model 650 for $39.95 in a Warm Maroon color, the Model 306 in Fawn Tan and the Model 601 in Maroon for $29.95 and the Model 604 in Marine Green for $29.95. The text talks about the “variety of gay colors to accent your own good taste and complement your favorite sportswear” and the fact that each unit only weighs eight pounds with the batteries. It also mentions “Other G-E Portables from $19.95″.
Source: May 22, 1950 Life magazine.
