Description
Black and white 10″ x 13″ ad for their Filtra-matic Dryer. There is a picture of a smiling housewife tossing clothes from her washer into her Frigidaire Filtra-matic Dryer while the headline claims that “Here’s a brand new workless way to dry your clothes”. The text begins by saying that the “New Frigidaire Automatic Dryer dries fast, safe and sunshine-sweet – yet never throws steamy heat or sticky lint around the room!” and talks about the wonderful – and exclusive – Filtrator. The ad mentions a Frigidaire Washer and challenges you to “Determine NOW that some day you’ll own a Frigidaire Leisure Laundry“. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
October 1952 McCall’s
