Description
Black and white 9 1/2″ x 13 1/2″ ad for their Cream Deodorant. The ad has a romantic picture of a formally-attired couple embracing on the deck of a cruise ship on an evening where the clouds have shifted enough to expose the full moon. The picture has little word boxes pointing toward each person’s underarm and asks “Are you really sure of your present deodorant? Test it against New Perfect Fresh“ and “See if New Perfect Fresh isn’t the most effective cream deodorant you have ever been able to buy.”. The headline states that “Never before in History!” and the text proceeds to list some of the things that Fresh will do for you and things that will no longer need to be worried about. The ad urges you to “…don’t take our word for it – test it” and mentions prices of 10 cents, 25 cents, 43 cents and the economy size for 59 cents.
Source: August 4, 1947 Life & September 1947 McCall’s.
