Description
Full color 9 1/2″ x 13″ ad that wants us to realize that “The Good Life includes Four Roses“. This ad is the same as Liquor 736 which was shown later, it just has a difference in the text. In this ad it shows two well-dressed couples out for an evening meal as they are sitting at a fancy table drinking as they wait for their food. The man facing the reader is drinking some of his Four Roses as everyone else is smiling at him and look as though they are waiting to see if he is going to pass out. The text in this ad says that if you “Step out on the town in great company…smooth, sensible, sociable Four Roses. It’s golden flavor has made it America’s most respected Whiskey”.
Source: October 3, 1960 Life magazine.
