Description
Full color 9 1/2″ x 13″ ad for their Blended Whiskey. This ad sends a message of Clear and Cool as it shows a photo of six men who have paused in their day of skiing to sit on rocks or stand at the top of a mountain with range after range of other mountains fading off into the distance. They each hold a partially filled glass and they are talking as friends as a single bottle of Four Roses stands prominently in the snow in front of one man. With as many glasses as there are in the hands of these men and as full as the bottle that can be seen is I would have to assume that part-way down the mountain-side can be found another bottle of Four Roses skidding to an empty stop. The headline challenges you to “Enjoy the Good Life…with Four Roses“ as the text assures you that the taste will remain the same from first sip to the last, whether you are using a mix or a handful of snow to top your drink off.
Source: March 9, 1962 Life magazine.
