Description
Full color 9 1/2″ x 13″ ad that has a set of questions in the headline, “Four Roses adds a Fifth Rose. Where?” They don’t make us wait long before telling us. It’s in the first line of the text. “It’s in the taste. That’s our Fifth Rose – the great new taste of Four Roses. It’s not just a milder or lighter taste, it’s not a blander taste. It’s a good taste. Which makes Four Roses a whiskey you’ll drink because of it’s taste, not in spite of it. What’s more, this good-tasting whiskey doesn’t cost any more. So now there’s no reason in the world why you shouldn’t buy Four Roses“. They seem to be anxious to sell more of these bottles, they have a picture of the whole bottle, a close-up of the label angling down and another of the rest of it angling up.
Source: June 29, 1965 Look magazine & July 16, 1965 Life magazine.
