Description
Full color 9 1/2″ x 13 1/2″ ad for their Blended Whiskey. There is a picture of a large block of ice that has been chipped or chopped out of something larger. Frozen clearly inside this block are Four Red Roses and a white card that calls this a “Cooling Idea”. The text of the ad reminds us that “This year, more than ever, an iced drink made with Four Roses is a great cooling idea…for Four Roses, today, is the finest ever bottled”.
Source: July 27, 1953 Life magazine.
