Description
Full color 9 1/2″ x 13 1/2″ ad for their Mellow Whiskey. There is a colorful picture in the ad that shows a white wooden yard swing with one seat occupied with four oversized red roses and the other with a filled glass big enough to swim in. The headline, appropriately, says that its “Time to swing to finer flavor” and the text claims that “the popular swing is to Four Roses“. It mentions the “brighter, smoother taste” and being distilled to a “mellow perfection” before urging you to “…sit down with Four Roses this evening, and discover how truly good a whiskey can taste”.
Source: April 22, 1957 Life magazine.
