Description
Full color 9 1/2″ x 13″ ad for their Blended Whiskey. The purpose of this ad is to let you know that you don’t have to pay a lot more money to get “..a whiskey that holds firm in any mix”. The ad has a picture of a shot glass that is empty except for a penny lying at the bottom and behind this, seen through the empty shot glass, is a bottle of Four Roses. The ad headline inquires “Who says the penny has lost its buying power!”. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: October 22, 1963 Look magazine.
