Description
Full color 9 1/2″ x 13 3/4″ ad for Four Roses Straight Whiskey. This is a very cute ad showing five very loveable little white puppies standing up together alongside an old wooden railing. The headline says that “You’re Looking At A Thousand Dollars’ Worth Of Puppies”. That was in 1938 dollars, not today’s dollars. The ad then says “A lot of money for a basketful of puppies? Not for these puppies! For these pups were born to win blue ribbons. Their ancestors, for many generations, have been champions – champions whose blue-ribbon qualities have been deliberately blended together in these brown-eyed youngsters. Blue-ribbon qualities, deliberately blended together – there you have the secret of greatness in a dog. And there, too, you have the secret of greatness in a whiskey. For example, take Four Roses. It is all whiskey, to be sure – fine whiskey, every drop. But Four Roses is not just one straight whiskey. It is a superb combination of several fine straight whiskies, each selected for some particular blue-ribbon quality – aroma, or body, or smoothness, or flavor. Brought together, with the skill of 72 years experience guiding our hand, these separate whiskies unite all their noble virtues in one truly magnificent whiskey – Four Roses. Need we urge you further to try it?”
Source: March 14, 1938 Life magazine.
