Description
Black and white 10″ x 13″ ad for how you can enjoy “that Formfit feeling!”. The first line says “Something to see…the new shape of me…as only this new formfit skippies can fashion it” and, as the two views of the woman show, it is something that you open your mouth and shout about. This ad has a Question and Answer section (three questions) that is their form of advertising. It does say that the Formfit feeling starts with Bobbies which was their Beginner Bra. It shows their Skippies Pantie Girdle which sold for $8.95 and Embroidered Rave Bra Style which sold for $3.95.
Source: August 22, 1960 Life magazine.
