Description
Black and white 9 1/2″ x 13″ ad for their Life Bra and Girdles. The ad has three pictures of the same lady wearing three different pairings of Formfit Undergarments. In the top picture, entitled Daytime, she is shown wearing the No. 1592 Girdle for $15.00 and the No. 584 Life Thrill Bra for $3.50. In the middle picture, entitled Playtime, she is shown wearing the No. 1183 girdle for $13.50 and the No. 587 Life Thrill Bra for $2.50. In the last picture, entitled Gaytime, she is shown in a No. 1594 Girdle for $15.00 and a No. 582 Life Romance Bra for $3.50. This ad is larger than my scanner bed so the outer edges of the ad will not be visible in the scanned view.
Source: October 1955 Ladies Home Journal.
