Description
Ford Trucks – Three color 9 1/2″ x 13 1/2″ ad offers proof that, as Joseph J. Schwartz, a Produce Grower of Rochester, Michigan says “My Trucks Proved Ford Trucks Last Longer!”. There is a drawing of his 1934 Ford Truck being loaded up with tomatoes from the field when it was new and the text makes the claim that now it “is running fine…even looks like new”. After a few other quotes by this man the ad states that “More than half of all Ford Trucks in use are over 9 years old” and that “of all the trucks 14 years old or older that are in use today, more are Fords than all other makes combined”. I am sure that if you consider the fact that, disregarding the 1946 and 1947 models, it had been seven years since Ford or any other truck manufacturer had made any new vehicles had nothing to do with the relevance of the first claim. The ad also mentions a few of the features and options that they felt were worth bragging about.
Source: June 1947 Country Gentleman.
