Description
Ford Station Wagon – Full color 9 1/4″ x 12 1/4″ ad, slightly smaller that the previous ad, that talks about the 1947 Ford Station Wagon as it says that “Ford’s out Front with a Family Affair”. There are several drawings of this Wood-Grained Sided vehicle showing how versatile it really is. The first one is showing a man unloading, or loading, suitcases in the back of his wagon for some people who have arrived. The ad asks “Do you know why more people have picked Ford station wagons than any other make? Here’s one reason: Ford pioneered the station wagon…introduced this smart utility model to an appreciative public. Yes, Ford has produced more cars of this body type than all other makers put together”. Then, the second picture, is of a mother with several older children in the car, walking out from school with the younger ones. The ad tells us that “Today Ford continues to build its own station wagon bodies at Iron Mountain, Michigan…selects the finest native hardwoods for them…fashions them with real cabinetmaker craftsmanship. “It’s the best-looking, longest lasting station wagon on the road today” say owners…”Way out front in popularity!”. The third picture shows two men loading a boat into the back of a Station Wagon. The ad headline says that it is “Really two cars in one! Eight people can travel comfortably in the Ford Station Wagon…and in real style! And for light hauling, both rear seats are easily, quickly removable. It’s the handiest carry-all ever…a real family affair”. There is a drawing of a lady on the side with a board showing two Ford Station Wagons, the one is set up “As a Roomy 8-Passenger Car” and the other one is set up “As a Family Utility Carry-All”.
Source: August 1947 Better Homes & Gardens magazine.
