Description
Pickups – Full color 9 1/2″ x 13″ ad that wants us to believe that THIS truck is able to be a sturdy truck and a comfortable car. The headline claims that it “Earns its living as a truck. Doubles as a second car” and the picture shows a Red Pickup parked in a Drive-In Restaurant with a father, mother, young boy and a dog in the front seat. The car hop is standing there with her tray of food (boy do I miss those days) and everybody is looking at the little boy like he has had second thoughts about what he wants. The text talks about the regular sturdy construction and talks about the cushioning of the seats and the extra room for the passengers.
Source: February 17, 1967 Life magazine.
