Description
Ford Pickup – Full color 9 1/2″ x 12″ ad for the Toughness and the Comfort of their Ford Pickup. The ad has several drawings of a Red Pickup at a construction site have tanks unloaded from the bed. The ad headline assures us that “Ford puts toughness where you need it…ease where you want it!” and there are smaller pictures of the stronger cab structure and the comfortable and sensible interior. They talk about the Styleside Tailgate that is strong enough to handle a ton and claims that you will spend only 302 cents a mile for gas, oil, tires and upkeep.
Source: February 28, 1964 Life magazine.