Description
Ford Pickup – Full color 9 1/2″ x 13 1/2″ ad that wonders if it wasn’t a mistake to give such a soft and comfortable ride to a rugged truck like this. The picture of the Red Ford Pickup cruising on a dirt highway was used in at least one other ad this year with a different headline slapped on it. This headline asks “Did we goof by making Ford No. 1 in Pickup ride?” and the text explains, in a very general way, how they managed to construct their suspension to be rugged and comfortable at the same time.
Source: December 24, 1965 Life magazine.
