Description
Ford Pickups – Full color 9 1/2″ x 13 1/2″ ad that discusses their reliability and the fact that “Ford Pickups can save you money on monthly running costs!”. The text explains that this claim can be made after testing five Pickups and two Econolines on a series of 100,000 mile runs. It claims that none of the transmissions, clutches or brakes needed any work and two of the seven engines were able to complete the tests without having their cylinder heads removed.
Source: August 16, 1963 Life magazine.
