Description
Ford Pickups – Full color 9 1/2″ x 13 1/2″ ad that tries to itemize the reasons why Ford Trucks sell so well. We see a picture of a smiling man driving a Blue Ford Pickup that has the bed loaded with boxes and rolls of material and the headline calls it the “Leader in Looks, Loadspace – and Low Costs”. An attempt is made to avoid vague promises by claiming that you will “Save up to $157 on Price”, “Save up to $219 on Gas” and “Save up to $150 on Tires”. The text goes back into more general boasts before getting to an inset picture of the body of a Red Ford Pickup with the headline introducing the “New One-Piece Cab-Body Design”.
Source: December 5, 1960 Life magazine.
