Description
Mustang – Full color 10″ x 13″ ad that encourages the reader to be responsible and to “take the Mustang Pledge”. The ad shows a blue Mustang at the top of the page with a pretty blonde smiling as she looks back while raising her hand to take the pledge. The text has two columns with “I Will Not…” at the top of one column and “I Will” at the top of the other. The Will Not column contains items like selling tickets to people wanting a ride, keeping the neighbors up all night by playing the stereo in the car, not yawning when other people talk about their cars and turning on the map lights in the Mustang’s overhead console during the daytime hours in an underhanded attempt show it off. The Will column has items such as telling the truth about the low price of a Mustang and not bumping it up, use the money saved when buying your Mustang on yourself, pay attention to the Convenience Control Panel, despite the fact that the Tilt-Away steering wheel allows easy access to an oversize belly continue to watch your diet, only shift manually when by yourself in order to retain that helpless-female look and catch up on your diary – someday.
Source: December 23, 1966 Life magazine.
