Description
Falcon Squire – Full color 9 1/2″ x 13″ ad for the Quiet and Comfort that you will experience when traveling in this Ford Economy Station Wagon. There is a picture of early evening and a Blue Wood-Trimed Falcon Squire is parked in the driveway of a white two-story house. The mother has arrived at the front door with the suitcases and Daddy is holding stuffed animals and a sleepy child as he leaves the roomy back-end of the car. The text, which consists of the thoughts of the child, says “Daddy thinks I’m asleep. That’s why he’s making like our new ’64 Falcon Squire. Real quiet, smooth and sure. But he doesn’t have a new wider tread…or new longer springs…or a smoother ride or even a new ‘260’ cu. in. V-8 power option. Actually he’s not a very good Falcon Squire. But he’s an awful good daddy.” The ad also has a single drawing from Charles Schulz of Peanuts characters Charlie Brown and Lucy. Charlie is asking “If you added up all the money Falcon owners save on gas each year, what do you think it would equal?” Lucy, with a knowing smile, answers “Happiness Charlie Brown“.
Source: April 21, 1964 Look magazine.
